Thursday, July 3, 2025

Leslie Rohde

Lessons learned from the chaotic launch of OptiLink

It’s hard to explain the stress of that time, but as I write this account, I can feel it all over again. I...

It was Google that told me how to build OptiLink

In our last episode, John Heard told me to go read the original Google paper. I did. Over and over. And “the secret” (to...

That one sentence that birthed OptiLink

You almost never know how important something is while's it happening.  This was one of the biggest moments of my life, but I wouldn't...

Before OptiLink there was…

A thing I was calling OptiText.  Never heard of it?  Not surprising: I never released it because of this weird thing called "ethics". During late...

15 years ago

On May 22, 2002, at 2PM Pacific time, Michael Campbell (website no longer active) announced OptiLink to his newsletter subscribers.  This is the first...

Hockey, Cross Checking, and Google Penalties

My son played Hockey as a kid and later went on to ref it for a time.  It's a great game - if potentially...

The Skill of Not Doing

It used to be that every link was a good link so "back in the day" , pretty much any SEO was better than...

Natural is a Surprise

At The SEO Braintrust, we both advise students and provide service to clients on link penalty cleanup.  Often, these folks come to us having...

The Ins and Outs of Buying an Existing Web Business

Buying an existing web business is much the same as refurbishing a fixer-upper house. If you have the skills, money, and time, flipping...

Please Vote for My Friends’ Kids 🙂

Please help. Darrin, my tax attorney, consulting client and long time good friend has kids - who knew - with the entrepreneurial spirit...

Why is Search So Complex?

Well, mostly it is because of "scale", which this infographic doesn't really do justice to, but it does show some really good measures of...

Matt Cutts and Eric Talk About What Makes a Quality Site

Another great interview with Matt Cutts. Some interesting little tidbits - something about "frogs", maybe princes too but I didn't read that far....

SEO essentials for startups in under 10 minutes

This is a pretty decent summary (by Google no less!) of stuff everyone should get right on a new site. Certainly there is way...

Example email to a hacked site

Most amazing is that "hacked sites" is the second biggest category of SPAM problems that Google has to deal with. Wow.  Lesson here is...

The Four Simple (But Not Easy) Secrets to Business Success

Your list may differ - feel free to rant (or rave) in the comments - but this is the list that I've come up...

The Third Age of Search

In the beginning... Search engines were born to index and make available "information" and the web was just one really big library - well, not...

Don’t be Evil? BULL S**T!

Everyone in SEO BrainTrust has already heard me rant about the duplicity and lies from Google (nofollowed as all untrusted links should be!) in...

What tools do you use to spy on your competitors?

My good friend, nearly unknown business success and wildly cool Internet marketer (no pressure) Kenny Goodman posted this to FaceBook earlier today: "What tools do...

What would Matt do with £10? Wrong answer – read within

Matt Cutts was asked how to start a web business with just £10.  What would you do?  Take a listent to Matt and then...

Business. Is it mental or is it (somewhat) physical?

Just ran across this on Tim Ferris' blog : The Billionaire Productivity Secret and the Experimental Lifestyle “How do you become more productive?” Richard Branson leaned back...

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