Is a link from an unrelated site a bad thing?
All inbound links are good links. Every link from a page that is actually in the Google index will award some amount of...
Should my inbound links use a single phrase or could I use 2 phrases?
I have not been able to measure any difference between these two stategies. On purely theoretical grounds the single focus linking should edge...
What is optimal page keyword weight and what is too high?
There is no right answer to this other than to measure what is currently working in the search engines -- that's what OptiLink is...
Does title or body of a page determine its “topic” to the SE’s?
Probably both, with title being the more important of the two. Google appears to rely almost exclusively on the title in terms of...
Using a graphical “home” link on every page is common practice. Do you recommend an alternative?
There are a number of techniques I recommend to clients depending on specifics, but, while it may look good, in no case is a...
How does one develop PageRank for all their 40 or so internal pages, as well as their homepage?
It is pages themselves that actually create PageRank. Links just spread it around. So to get high PR on one page, will...
I’ve heard that Google likes sites with lots of pages. Is this true?
In one word, no. Every page at Google is ranked by itself, not as part of a collection of multiple pages from a single...
An Upside Down Value Proposition
Have you bought a technical book lately? I do that rather a lot, and the price of books is just incredible! Software by contrast...
(non)Martial Arts
In the beginning, one can reasonably presume that the martial arts were intended as a means to train for martial purposes, aka, battle, but...
Can I create VARYING text links to my index page to make it rank for multiple searches?
That would be diluting, not strengthening. Strong reputation is where all the links say the same thing. If they say different things,...