LASER BEAMS BEAT FLASHLIGHTS Think in terms of laser beams instead of flashlights. Instead of lighting up all of Page 1 with a whole bunch of rankings, think about one key phrase at a time because No....

2 x 70% > 1 x 100% I have to admit, this is my favorite mindset reminder. It involves both math and humor, two of my favorite things — the others are, um, well, nevermind. About 70% of...

TOO HARD FOR THEM IS JUST RIGHT FOR YOU If it were easy, you would have even more competition. How would you like to have twice as many people competing for your keywords? Even if they aren't any...

KNOWING IS NOT PART OF DOING, BELIEVING IS We are emotional creatures first, and intellectuals second. That’s why our decisions are ultimately emotional. Sales and marketing folks know this. Sure, you do have to provide the knowledge that justifies the...

MISTER BUSY WINS – UGLY NOW BEATS PERFECT LATER A poor job now beats a perfect one later. Quantity generally beats quality, so get busy. But wait a minute! Busy at what? Busy at the right stuff. No good change...

YOU CANNOT MEASURE YOUR WAY TO WEALTH One of the huge benefits we have on the web is we can measure so much about user engagement that we can make very well informed decisions about what works, and what doesn’t....

RANKING DOESN’T MATTER, IT’S ABOUT THE MONEY Don’t get wrapped up in your rankings. Rankings don't actually matter. Making money is what maters. Focus on the rankings only to the extent that they are the right ones...

ADMIT WHAT IS. THE RANKINGS DEFINE RIGHT. You don’t get to decide what’s right. Your job is to admit what is and accept it. The rankings define whatever the search engine considers right and it is not...

SEO for your website is a thoroughly mathematical proposition, but there are intriguing - and humorous - parallels between SEO and the social interactions at a nightclub. This analysis is necessarily written from a male perspective, but it...

IT’S NOT MAGIC, IT’S A MACHINE Ranking is just math – really simple math. What makes it amazing is that this math is run on more than 200,000 machines and produces results for millions of users in a quarter...