SEO Mindset Reminder #3


You don’t get to decide what’s right. Your job is to admit what is and accept it. The rankings define whatever the search engine considers right and it is not up to us to change it. To be successful requires that you accept it and adapt to it.

In many cases the top ranked pages are not much to look at. It’s not a beauty contest. You don’t get a vote. Your opinion doesn’t matter, and there’s no court at all, higher or otherwise, so whatever sense of “justice” you may be bringing with you … leave it at home.

Second guessing what should be so and complaining about results quality are thoughts that do not belong in your search marketing mentality. Thinking this way is an exercise in futility and keeps you from focusing on your own site and your goals.

When you look at search results, realize those results define right and they got there by simple math. If you want to replace them, one way to do it is just do what they did.


  1. Leslie… thank you for that reminder. It is pretty easy to get caught up in the “it used to work like that”. I have been working on a couple of personal sites lately (GASP a seo person working on their own sites) and have had to “accept” the effects of seo neglect ;( Alas, back to task. It’s kind of like the cobblers kids having no shoes so the rest of the town can be well soled 😉


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