SEO Mindset Reminder #2


Ranking is just math – really simple math. What makes it amazing is that this math is run on more than 200,000 machines and produces results for millions of users in a quarter of a second. Of course, the math doesn’t always do exactly what they want, and that they have Matt. Matt is there to protect the math. It is Matt’s job to keep the crap out of the index so the math can stay pure and ivory colored. So long as you avoid Matt, all you have to deal with is simple math.

So what does this mean for you? In the immortal words of Yogi Berra, much can be observed just by looking. How many times have you heard people say, “I just gave up on search because you can’t control it”? Don’t believe it. These people have the idea that search results are magic. It’s not.

If you want to rank #1 for a specific keyword, look at the page that currently holds that position. Since ranking is math, what can you learn from your competition to make the math machine rank your page above your competition? You just have to look at it with the mindset that it’s not magic and that it can be understood. Then you’ll start seeing signs of math instead of magic.


  1. Agreed… I still think with the proper mindset and effort, SEO gives you the biggest bang for your buck. But what do you make of Aaron Wall’s post today about Google killing the link graph?

    I’m using social media, and creating my own noise in the marketplace to force Google to chase me. I’m just growing weary of my business tripping some stupid Google filter, or being subject to Google employee in India who thinks my link graph *looks* suspicious. I was on page 1 and page 2 for my most prized keywords, but after the May Day update I was dropped to page 6 and 10 respectively.

    I can get my site back up in a month or so, but it’s annoying that I dropped so violently, and for no apparent reason.

  2. Right on! and to repeat, RIGHT ON.


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