On May 22, 2002, at 2PM Pacific time, Michael Campbell (website no longer active) announced OptiLink to his newsletter subscribers.  This is the first...

In the beginning... Search engines were born to index and make available "information" and the web was just one really big library - well, not...

Everyone in SEO BrainTrust has already heard me rant about the duplicity and lies from Google (nofollowed as all untrusted links should be!) in...

2 x 70% > 1 x 100% I have to admit, this is my favorite mindset reminder. It involves both math and humor, two...

TOO HARD FOR THEM IS JUST RIGHT FOR YOU If it were easy, you would have even more competition. How would you like to...

KNOWING IS NOT PART OF DOING, BELIEVING IS We are emotional creatures first, and intellectuals second. That’s why our decisions are ultimately emotional. Sales and...

YOU CANNOT MEASURE YOUR WAY TO WEALTH One of the huge benefits we have on the web is we can measure so much about user...

RANKING DOESN’T MATTER, IT’S ABOUT THE MONEY Don’t get wrapped up in your rankings. Rankings don't actually matter. Making money is what maters....

ADMIT WHAT IS. THE RANKINGS DEFINE RIGHT. You don’t get to decide what’s right. Your job is to admit what is and accept...

SEO for your website is a thoroughly mathematical proposition, but there are intriguing - and humorous - parallels between SEO and the social interactions...

IT’S NOT MAGIC, IT’S A MACHINE Ranking is just math – really simple math. What makes it amazing is that this math is run...

IT’S NOT ABOUT YOU Ranking is not about you. You really don’t matter at all. Ranking is entirely impersonal. If Bob can...