SEO Mindset Reminder #4


Don’t get wrapped up in your rankings. Rankings don’t actually matter. Making money is what maters. Focus on the rankings only to the extent that they are the right ones – the ones that make you money.

How do you tell? Analytics. If you are not driving your SEO strategy from site analytics, then you are simply not doing the right thing. If you happen to be successful that way, good for you, but it was luck…not skill.

How many times have you heard someone brag that they have five top ten rankings? That’s great, and are you making any money with that site? Everybody has five top ten rankings for some off the wall keywords. In fact, almost everyone one has a dozen number one rankings! Wohoo. But do they make any money?

One top 10 ranking that makes money is worth more than a hundred that don’t. Quit bragging about rankings. Count the money.


  1. You are totally correct. We have had a number of top ten rankings for long tail keywords and found that not all keywords are created equal. In fact only a very small number of phrases are worth any time at all. The commerciality of those words needs to be analyzed before you invest any of your time our resources into ranking for it.

  2. Very true and I am going to print this, people need to hear it.

    Question for you though – We all do our competitive research to find keywords that we think will bring in the money, we also use tools such as Market Samurai to gauge the OCI and SEOV of a keyword.

    I usually use tools like KeywordSpy to see if other companies are advertising on the keywords I intend to target.

    But in the mind of a innovator/ master SEO, what is the best strategy that you use to determine the value of a keyword? I know you tweak and test from analytics, that is a necessity. But prior to setting up the architecture of the site, how do you begin your journey?

    Any help would be appreciated.


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