SEO Mindset Reminder #4


Don’t get wrapped up in your rankings. Rankings don’t actually matter. Making money is what maters. Focus on the rankings only to the extent that they are the right ones – the ones that make you money.

How do you tell? Analytics. If you are not driving your SEO strategy from site analytics, then you are simply not doing the right thing. If you happen to be successful that way, good for you, but it was luck…not skill.

How many times have you heard someone brag that they have five top ten rankings? That’s great, and are you making any money with that site? Everybody has five top ten rankings for some off the wall keywords. In fact, almost everyone one has a dozen number one rankings! Wohoo. But do they make any money?

One top 10 ranking that makes money is worth more than a hundred that don’t. Quit bragging about rankings. Count the money.

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