Wednesday, July 2, 2025

Leslie Rohde

HackerSafe? Not Now. Now It’s HackerSOURCE. Yikes!!

McAfee has done something with the HackerSafe logo that I think totally crosses the line.  Thanks to Cresta's Blog post and subsequent Tweet for...

Married 24 Years

Who knew such a thing was even possible -- let alone enjoyable!  Wife and son at Benihana following the usual engorging this entails.  Missing...

Portals vs. Mashups

A critical Information Technology objective for most mid and larger companies these days is the integration of disparate business systems.  The reasons are several,...

Welcome to My [stomper] World

As many of you know, in addition to running Windrose Software and continuing my search engine research, I'm also a faculty member at...

Jerry West Close to Historic Sponsorship Deal

On this day in 1978, the very first unsolicited commercial email, or UCE, was sent by Digital Equipment Corporation to hundreds (that was so...

Static vs. Dynamic URLs

The terms 'static' and 'dynamic' do not correctly represent any real technological differences in how pages are delivered. The real issue is 'clean...

“SEO Secrets”

Recently I was told that "there are no SEO Secrets" and to claim such a thing was deceitful. Hmmm, maybe. So...

How Long Does it Take to See PageRank Changes?

This is a common question. I got it again today from an OptiSmarts subscriber: I've found a lot of PR5 pages (and...

Awe Does Not Survive Arrival

An obtuse title to be sure — I just love doing that 🙂 — but this really is about SEO and Internet Marketing. ...

Adwords + Organic = Law Suit

If you are not subscribed to SE News, then you should be. I read every issue in the first few days of...

Why Google Can Not Track “Visitor Experience”

Like most of what is written about SEO, when you don't know how computers work, everything is a mystery and (worse) impossible garbage sounds...

SEO is Dead? Yeah Right, and Hell’s Frozen Too!!

I knew it was B.S. when I bought it, so I won't return it, but I've just about run a highlighter dry marking...

Can You Have Too Much NoFollow?

This has come up many times, but a new OptiSmarts subscriber asked... I have enjoyed your optismarts videos so far and am...

Hilltop? You Must be Joking

Okay, this one comes up a lot, and it came up again today in an email from my good friend Michael Campbell so I...

Good Ranking at Google is about Balance

Ranking is a balance of several factors, the most important being title tag, (inbound) link text, and PageRank. Every page ranks based...

Google Doesn’t Do Synonyms

Rarely do we want to rank for only one search phrase. Generally there are many different words and phrases that humans might use...

A Brief Outline of the Google Architecture

The very front end of Google is the spider function which creates a queue of pages visit with content for each. This...

A do jang scene

Here I am (at left) with some good friends and workout partners helping and cheering a fellow student at testing.

Testing Committee for my 3rd dan test

In August of 2005 I tested for -- and passed 🙂 -- my 3rd dan promotion test in tae kwon do. Here is...

Some special friends

A fine picture of just a few of the many fellow students whose friendship and mutual support I will always cherish. This was taken before...

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