Awe Does Not Survive Arrival

An obtuse title to be sure — I just love doing that 🙂 — but this really is about SEO and Internet Marketing. I was once in awe of Michael Campbell, Stephen Mahaney, Marlon Sanders, John Reese, etc. They were all somehow larger than life.

Earlier today, yesterday by the time you see this, I sent out the personal story of my association with the person who is now "the most famous OptiLink customer", and for good reason, given the amount of money he makes and the stir he has caused! You might be in awe of Brad, as I was once in awe of others.

So now let me tell you "the story before the story".

Before you get to be a "guru", gurus appear to be cast in marble and somehow slightly taller and better looking than anyone else. That’s all PhotoShop. Once you get to be one, and that notice arrives some considerable time after you actually become a guru, you suddenly notice that they (my God, you!) are not marble after all and sadly 🙁 are not all that great looking either!

It’s not that gurus are not gurus. That’s not how "awe" dies. It is that all gurus were first people, did a few ultimately simple but not easy things that anyone can do, and yet still remained after the fact more-or-less the unchanged pre-guru people they were.

You might be wondering what the whole point of being guru is in the first damn place. As it turns out, not much!

Ultimately, awe is fully and simply the result of not having done it yet. Once you yourself have done it, is it still awesome? Enjoyable? Yes. Worth doing again? You bet. But is there awe? No, there’s identity, understanding and comradeship. The bond that exists between, more-or-less, peers that have all had to overcome very similar challenges.

Rejoice, as I have, in the death of awe! Embrace in its place gratitute for your teachers; your connections to others of like mind; and your new found opportunity to guide others on that path you have followed. All of it way better than awe.

Oh yeah, and about Brad: he’s just this guy! But… he is a guy who has actually "done it". So unless you’ve already done what Brad has done; or are getting the straight scoop from someone else who has; you might consider trying to hook up!

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