Not now. Not ever. To be sure, just follow the money. Big sites involve big dollars and it is big dollars that makes the world go 'round, so you can bet that the now public Google will have joined the other public financed engines in a gentle but … [Continue reading]
Do the engines discount links from the same domain versus links from a different domain?
June 17, 2005 by Leave a Comment
Is a MiniNet an effective strategy for ranking against a million competitors?
June 16, 2005 by Leave a Comment
The simple answer is yes. If that's all you need to know, stop now and get back to work! ;-) But if you want to know why... I am often asked variations of this question and the answer is always yes. Huh? Much like Hitchhiker's Guide, it is the … [Continue reading]
Can I use Blogs alone to get good rankings?
June 15, 2005 by Leave a Comment
Blog or not blog is not the real issue -- it's all about pages. Blogging software just happens to be a readily available content management tool that works fairly well from a linking perspective. Content (pages) is what ultimately creates Google … [Continue reading]
Is too much nofollow a bad thing?
June 15, 2005 by Leave a Comment
Some webmasters worry that pages with lots of incoming links and very few outgoing links, or lots of nofollow links, or some other pattern that looks like using nofollow to game PageRank is being detected. Certainly: Not yet. Probably: Not … [Continue reading]
The Google Top Three
June 15, 2005 by Leave a Comment
Google depends primarily on three characteristics to rank pages. They are: Page TitleHaving the search term in the title of the page you want rank is key to getting ranked for that term. If it is a multi-word term, don't break up the term with … [Continue reading]
The real meaning of Google’s Many Patents
June 8, 2005 by Leave a Comment
Google has been keeping the patent office busy the last couple years, and reading all those patents has been keeping quite a few SEO gurus busy as well. But figuring out what all those patents are really about is actually pretty easy. In fact, you … [Continue reading]
How to write the nofollow attribute
June 8, 2005 by Leave a Comment
A question came up from one of the owners of the Mastering PageRank video concerning the way I wrote the nofollow attribute. There is a general issue here that should be answered, so I'll do so here. The way a browser or a spider processes HTML … [Continue reading]
Relative vs. Absolute links
May 24, 2005 by Leave a Comment
Rumored to have come from an advanced SEO seminar is this latest SEO myth stemming from a complete lack of understanding of the underlying technology. As the story is told, Absolute Links pass PageRank but Relative Links do not. … [Continue reading]
Can linking to a non-related site hurt our PageRank?
May 3, 2005 by Leave a Comment
All links divert PageRank based on the number of links on the page where the new link appears. The topic of the pages involved in the linking is of no importance to PageRank at all. PageRank only considers the linking structure. As far as PageRank … [Continue reading]
What characteristics increase PR?
December 24, 2004 by Leave a Comment
Every page has a native PageRank. It is pages that create PR. Links only distribute it. The theoretical definition of the PR of a page is the probability that a 'random surfer' will access the page. PR is 'conserved' -- meaning that it is not lost … [Continue reading]