Is a MiniNet an effective strategy for ranking against a million competitors?

The simple answer is yes. If that’s all you need to know, stop now and get back to work! 😉 But if you want to know why…

I am often asked variations of this question and the answer is always yes. Huh? Much like Hitchhiker’s Guide, it is the question itself that is wrong, leading therefore always to the same, unhelpful, answer.

The capacity to rank depends on total number of pages plus the stategy used to link those pages together. Megasite, MiniNet, Blog — doesnt’ matter — pages are pages and the way they are organized into domains simply does not matter. It is the linking that matters.

Once you understand how to do the linking to make best use of the pages you do have, then you can get to the "right" question — the one the Vogons (almost) destroyed to build an intergalactic bypass. 😉 Fortunately I caught it just in time.

For any ranking task, the real question is "how many pages do I need?"

Pages are the ultimate source of ranking power. Smart linking allows you to get the best use of that power. If you are not ranking where you want to, you must either use what you have more effectively (via linking) or create increase the raw power you have available (via more pages). Most ranking solutions involve some of both.

So back to those MiniNets…
Michael Campbell’s network structures are some of the best at using ranking power, so they are indeed a good place to start for most purposes (of course, there are always exceptions), leaving us only the real question of "how many pages". That is what OptiLink is designed to help answer. By examining the quantity and quality of linking employed by top ranking pages, you can estimate what you will need to build to be top-ranked yourself.

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