Tag: seo
What characteristics increase PR?
Every page has a native PageRank. It is pages that create PR. Links only distribute it. The theoretical definition of the PR...
Are sites with the .php extension worth linking with?
Will they be spidered if they do not have an html extension?
Check to see if the page is indexed by the search engine. If...
Are high keyword densities penalized?
When you see really high on-page keyword densities in OptiLink you'll probably find the the pages are framed and the noframes tag has a...
Does Google frown upon pages of the same domain cross linking with each other?
Isn't this just a normal site navbar? How would a human use a site that did not have such linking?
Or maybe you are...
Will I be penalized for linking to non related sites?
All outbound links are evil (because they bleed PR), but generally a necessary evil, and where they go does not in the least matter.
Is a link from an unrelated site a bad thing?
All inbound links are good links. Every link from a page that is actually in the Google index will award some amount of...
Should my inbound links use a single phrase or could I use 2 phrases?
I have not been able to measure any difference between these two stategies. On purely theoretical grounds the single focus linking should edge...
What is optimal page keyword weight and what is too high?
There is no right answer to this other than to measure what is currently working in the search engines -- that's what OptiLink is...
Does title or body of a page determine its “topic” to the SE’s?
Probably both, with title being the more important of the two. Google appears to rely almost exclusively on the title in terms of...
Using a graphical “home” link on every page is common practice. Do you recommend an alternative?
There are a number of techniques I recommend to clients depending on specifics, but, while it may look good, in no case is a...
How does one develop PageRank for all their 40 or so internal pages, as well as their homepage?
It is pages themselves that actually create PageRank. Links just spread it around. So to get high PR on one page, will...
I’ve heard that Google likes sites with lots of pages. Is this true?
In one word, no. Every page at Google is ranked by itself, not as part of a collection of multiple pages from a single...