KNOWING IS NOT PART OF DOING, BELIEVING IS
We are emotional creatures first, and intellectuals second. That’s why our decisions are ultimately emotional. Sales and marketing folks know this. Sure, you do have to provide the knowledge that justifies the feeling, but if you can not get the prospect to believe their decision is right, you will lose the sale, no matter what the facts.
Our own behavior is no different. Moment by moment, we “sell ourselves” on what we should do, and while we will always know the reasons why, it is not the reasons that make us do it. Our beliefs is what drives our behavior, our reasons just allow us to accept it.
That is why knowing what to do is so very different from actually doing it. To be successful, in anything, not just SEO, it is not enough to know what to do. You must also believe in the things that will cause you to take the right action to create success from what you know.
Don’t get me wrong: knowledge is important too. In particular, to be really good at SEO requires knowing a bunch of pretty esoteric stuff. But to get yourself to consistently put your knowledge to use, you have to have an empowering view of SEO — not just an understanding of the technology.
These 10 Mindset Reminders are what I think are the attitudes that are most critical to creating and sustaining correct action. Notice that none of them is about what causes good ranking. That’s not their purpose. These rule are about you, your beliefs about search and your beliefs about your ability to achieve top rankings.
Right Knowledge + Right Mindset ==> Right Action
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