A question came up from one of the owners of the Mastering PageRank video concerning the way I wrote the nofollow attribute. There is a general issue here that should be answered, so I'll do so here. The way...

Rumored to have come from an advanced SEO seminar is this latest SEO myth stemming from a complete lack of understanding of the underlying technology. As the story is told, Absolute Links pass PageRank but Relative Links do...

All links divert PageRank based on the number of links on the page where the new link appears. The topic of the pages involved in the linking is of no importance to PageRank at all. PageRank only...

Every page has a native PageRank. It is pages that create PR. Links only distribute it. The theoretical definition of the PR of a page is the probability that a 'random surfer' will access the page. ...

Will they be spidered if they do not have an html extension? Check to see if the page is indexed by the search engine. If it is, then absolutely, it is an effective link. Google in particular indexes Word files...

When you see really high on-page keyword densities in OptiLink you'll probably find the the pages are framed and the noframes tag has a very limited string of text in it. Since it is only the noframes tag...

Isn't this just a normal site navbar? How would a human use a site that did not have such linking? Or maybe you are referring to multiple subdomains linking to another, see aboutus.com and howstuffworks.com for two very large,...

All outbound links are evil (because they bleed PR), but generally a necessary evil, and where they go does not in the least matter.

All inbound links are good links. Every link from a page that is actually in the Google index will award some amount of PageRank, no matter how small, and will provide Link Reputation through the text that is...

I have not been able to measure any difference between these two stategies. On purely theoretical grounds the single focus linking should edge out the other approach all other things being equal. But on the other hand, no...