The very front end of Google is the spider function which creates a queue of pages visit with content for each. This feeds the indexer which matches these pages to existing pages in the index and either...

Spiders are simple little animals and the theory that guides the way search engines are built admit of few special cases, so generally speaking, a link is a link is a link. Let's consider some cases. The most...

When most webmasters talk about links, they almost always mean "navigation". There are several ways to connect your pages together so that humans can get from one to the next. By contrast, there is precisely one way for spiders...

First, let's define terms. Dynamic content generally means that pages are generated by some chunk of software by reading data from a database. This is a common design pattern for big catalog style websites. But no matter how the content...

Not now. Not ever. To be sure, just follow the money. Big sites involve big dollars and it is big dollars that makes the world go 'round, so you can bet that the now public Google will have...

The simple answer is yes. If that's all you need to know, stop now and get back to work! 😉 But if you want to know why... I am often asked variations of this question and the answer...

Blog or not blog is not the real issue -- it's all about pages. Blogging software just happens to be a readily available content management tool that works fairly well from a linking perspective. Content (pages) is what ultimately...

Some webmasters worry that pages with lots of incoming links and very few outgoing links, or lots of nofollow links, or some other pattern that looks like using nofollow to game PageRank is being detected. Certainly: Not yet. ...

Google depends primarily on three characteristics to rank pages. They are: Page TitleHaving the search term in the title of the page you want rank is key to getting ranked for that term. If it is a multi-word...

Google has been keeping the patent office busy the last couple years, and reading all those patents has been keeping quite a few SEO gurus busy as well. But figuring out what all those patents are really about...