Classically, we think of product features providing benefits that consumers weigh and contrast relative to competing products in making a buying decision. What happens when you turn this around? How do your product features act to select the customers you...

Do a search for cydcor.  This is a company that employs a large face-to-face sales force so it naturally gets a high profile in the public because of contact with potential customers and employees alike so sure enough there...

It was just a matter of time until the so-called "democratic nature of the web" developed precisely the same problems that caused our founding fathers to eliminate democracy as a viable form of government for these United States.  Specifically,...

In the StomperNet forums today I responded to a member who noticed a Google post here. Reproduced here is my acidic response. That was the most useless, vague, non-actionable and *irresponsible* post I have EVER seen from Google. It...

UPDATE: So I'm a bit out of touch on this one, but McAfee actually backed away from what they were doing, in no small measure it seems from the stink she rasied. 🙂 Read the full...

Two SEO questions I get asked a lot: How important is the URL to ranking and Which is better, sub-domains or directories In general, both have only minor impact on ranking (I...

McAfee has done something with the HackerSafe logo that I think totally crosses the line.  Thanks to Cresta's Blog post and subsequent Tweet for pointing this out to me. Today, I am pulling the seal off of my sites;...

A critical Information Technology objective for most mid and larger companies these days is the integration of disparate business systems.  The reasons are several, but Business Intelligence (BI) is a decent overarching label for all of it. The JSR-168 and...

As many of you know, in addition to running Windrose Software and continuing my search engine research, I'm also a faculty member at StomperNet. For about the last year or so, we have been closed to new...

On this day in 1978, the very first unsolicited commercial email, or UCE, was sent by Digital Equipment Corporation to hundreds (that was so the old days) of users of the Arpanet, the forerunner to the Internet. In that one...