It was just a matter of time until the so-called "democratic nature of the web" developed precisely the same problems that caused our founding fathers to eliminate democracy as a viable form of government for these United States. Specifically, the tyranny of majority.
What they knew, and we have forgotten, is that the majority never need protection, even from oppressive government. It is the minority that law protects.
How does this relate to SEO you may ask? The "wisdom of the crowds" gone terribly wrong.
Imagine a site where people can complain about companies anonymously in an environment with no editorial review. Since complainers generally have lots of free time on their hands, such a site will rapidly grow to enormous size and naturally rank for most company names with little or no effort.
Welcome to ripoffreport. Examples next.
Great post Leslie,
Currently work for a client that had some derogatory comments about the company on ripoff report.
So I’ve been asked to see what I can do.
I’ve been doing some linking to some web properties that is ranking underneath the ripoffreport.com/xyz.
it has been a treadmill affair,
What I don’t understand is this, ripoffreport.com/xyz page has no backlinks (but their ripoffreport.com home page has over 140k links) against my 2 web page each has 200 backlinks for the xyz term, and I still haven’t outranked it yet.
Any suggestions?