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Archives for August 2008

McAfee Revisited

August 3, 2008 by Leave a Comment

UPDATE: So I’m a bit out of touch on this one, but McAfee actually backed away from what they were doing, in no small measure it seems from the stink she rasied. 🙂 Read the full story at Cresta’s blog.

Oh, and I’ve restored the image to commerce websites.

I promise to just let this go — soon as I get this bit of satire posted!

For everyone who still wants to use the McAfee seal, here’s a logo providing "Full Disclosure" of what the ScanAlert "service" really means.

Satirical Commentary on Totally Dumb Ass move Made by McAfee

Enjoy. 😉

LEGAL NOTICE to McAfee: This is satirical commentary covered by Fair Use. If you don’t like it, tough shit. Maybe you should have thought of that before pillaging your customers’ traffic.

Filed Under: Web Business Tagged With: ,

SEO Trick – Sub-Domains vs. Directories

August 3, 2008 by 2 Comments

Two SEO questions I get asked a lot:

  • How important is the URL to ranking and
  • Which is better, sub-domains or directories

In general, both have only minor impact on ranking (I think they are important to click-through) but I just saw an example of the latter that is worth some thought.

In searching for "swing treeview" (a Java thing) at Google, the top two results are treeview-java-swing.qarchive.org and java-treeview.qarchive.org and Google did NOT do the second as an indented listing which they would do if these were treated as being from the same domain.

If the same content were served via pages or directories at the root domain, the best this site would get is an indented listing, and even that is open to question.

This is likely a generally applicable result. Look at the results for searching for "blogspot" for example. Predictably, there are pages and pages of blogspot sub-domains. The previous example is no different.

The lesson here is that sub-domains really are different domains (which we knew).

The action item is to find out which is easier to get:

  • Multiple listings from sub-domains or
  • An indented listing from a single domain

I’ll let you know what I find.

Filed Under: Web Business Tagged With:

HackerSafe? Not Now. Now It’s HackerSOURCE. Yikes!!

August 3, 2008 by 3 Comments

McAfee has done something with the HackerSafe logo that I think totally crosses the line.  Thanks to Cresta’s Blog post and subsequent Tweet
 for pointing this out to me.

Today, I am pulling the seal off of my sites; disabling all the domains in the ScanAlert control panel; and penning a nasty ass message to McAfee. Why you ask?

The change they made is to the page you get when someone clicks your the McAfee seal on your site. Right in the middle of the page is a link "Attention Shoppers" that leads to http://secureshopping.mcafee.com/. Excuse me!! WTF do they think they are doing?? I’m paying them for the seal AND giving them traffic?? I don’t think so.

This demonstrates a really disturbing lack of understanding on McAfee’s part. So bad in fact, I’m not interested in even discussing the point with them. Any partner of mine that could let something this brain-dead-stupid ever see light, simply can not be trusted.

 

Filed Under: Web Business Tagged With: , ,