Tag: seo
Jerry West Close to Historic Sponsorship Deal
On this day in 1978, the very first unsolicited commercial email, or UCE, was sent by Digital Equipment Corporation to hundreds (that was so...
Static vs. Dynamic URLs
The terms 'static' and 'dynamic' do not correctly represent any real technological differences in how pages are delivered. The real issue is 'clean...
“SEO Secrets”
Recently I was told that "there are no SEO Secrets" and to claim such a thing was deceitful. Hmmm, maybe. So...
Awe Does Not Survive Arrival
An obtuse title to be sure — I just love doing that 🙂 — but this really is about SEO and Internet Marketing. ...
Adwords + Organic = Law Suit
If you are not subscribed to SE News, then you should be. I read every issue in the first few days of...
Why Google Can Not Track “Visitor Experience”
Like most of what is written about SEO, when you don't know how computers work, everything is a mystery and (worse) impossible garbage sounds...
SEO is Dead? Yeah Right, and Hell’s Frozen Too!!
I knew it was B.S. when I bought it, so I won't return it, but I've just about run a highlighter dry marking...
Can You Have Too Much NoFollow?
This has come up many times, but a new OptiSmarts subscriber asked... I have enjoyed your optismarts videos so far and am...
Hilltop? You Must be Joking
Okay, this one comes up a lot, and it came up again today in an email from my good friend Michael Campbell so I...
Good Ranking at Google is about Balance
Ranking is a balance of several factors, the most important being title tag, (inbound) link text, and PageRank. Every page ranks based...
Google Doesn’t Do Synonyms
Rarely do we want to rank for only one search phrase. Generally there are many different words and phrases that humans might use...
A Brief Outline of the Google Architecture
The very front end of Google is the spider function which creates a queue of pages visit with content for each. This...