IT’S NOT ABOUT YOU

Ranking is not about you. You really don’t matter at all. Ranking is entirely impersonal. If Bob can rank, so can you, and so can the other guy. No one at Google knows you, or Bob, or the other guy for that matter. If no one at Google knows you or Bob, you’re on equal footing. Yes, it may be lonely, you have no one to call and complain to, but that also means they won’t be calling you either. So remember, it’s not personal, if they can do it, so can you.