This is a common question. I got it again today from an OptiSmarts subscriber: I've found a lot of PR5 pages (and a few PR6 pages) on [my site] that don't link to the homepage. I've now changed that and added nofollow to the unimportant links. … [Continue reading]
Awe Does Not Survive Arrival
October 19, 2006 by Leave a Comment
An obtuse title to be sure — I just love doing that :-) — but this really is about SEO and Internet Marketing. I was once in awe of Michael Campbell, Stephen Mahaney, Marlon Sanders, John Reese, etc. They were all somehow larger than … [Continue reading]
Adwords + Organic = Law Suit
October 2, 2006 by Leave a Comment
If you are not subscribed to SE News, then you should be. I read every issue in the first few days of the month. This month's articles on Supplemental Results and Google Sitelinks are top notch. Mostly I agree with their articles and that's … [Continue reading]
Why Google Can Not Track “Visitor Experience”
August 25, 2006 by Leave a Comment
Like most of what is written about SEO, when you don't know how computers work, everything is a mystery and (worse) impossible garbage sounds totally reasonable. This is not the first time in four and half years that we've gone 'round about Google … [Continue reading]
SEO is Dead? Yeah Right, and Hell’s Frozen Too!!
August 25, 2006 by Leave a Comment
I knew it was B.S. when I bought it, so I won't return it, but I've just about run a highlighter dry marking up the crap in "Visitor Optimization". As soon as I stop laughing, I'll post a less hostile, and more informative analysis, but in … [Continue reading]
Can You Have Too Much NoFollow?
August 15, 2006 by Leave a Comment
This has come up many times, but a new OptiSmarts subscriber asked... I have enjoyed your optismarts videos so far and am looking forward to future videos. Your speaking voice and style are very pleasant and I appreciate your ability to speak … [Continue reading]
Hilltop? You Must be Joking
August 11, 2006 by Leave a Comment
Okay, this one comes up a lot, and it came up again today in an email from my good friend Michael Campbell so I thought I'd try to actually blog for a change. It seems that someone (who shall remain namesless for the momeent at least) is raising all … [Continue reading]
Good Ranking at Google is about Balance
April 13, 2006 by Leave a Comment
Ranking is a balance of several factors, the most important being title tag, (inbound) link text, and PageRank. Every page ranks based on its own measures of these factors sorted against all other pages in the index. Theoretically, every single … [Continue reading]
Google Doesn’t Do Synonyms
April 12, 2006 by Leave a Comment
Rarely do we want to rank for only one search phrase. Generally there are many different words and phrases that humans might use to get to your pages, different phrases that I refer to here very roughly as "synonyms". But the notion of … [Continue reading]
A Brief Outline of the Google Architecture
April 10, 2006 by Leave a Comment
The very front end of Google is the spider function which creates a queue of pages visit with content for each. This feeds the indexer which matches these pages to existing pages in the index and either creates a new index entry or updates an … [Continue reading]