Will they be spidered if they do not have an html extension? Check to see if the page is indexed by the search engine. If it is, then absolutely, it is an effective link. Google in particular indexes Word files (.doc) and Acrobat files (.pdf) in … [Continue reading]
Are high keyword densities penalized?
December 22, 2004 by Leave a Comment
When you see really high on-page keyword densities in OptiLink you'll probably find the the pages are framed and the noframes tag has a very limited string of text in it. Since it is only the noframes tag that the spider is seeing, the keyword … [Continue reading]
Does Google frown upon pages of the same domain cross linking with each other?
December 20, 2004 by Leave a Comment
Isn't this just a normal site navbar? How would a human use a site that did not have such linking? Or maybe you are referring to multiple subdomains linking to another, see aboutus.com and howstuffworks.com for two very large, very well … [Continue reading]
Will I be penalized for linking to non related sites?
December 18, 2004 by Leave a Comment
All outbound links are evil (because they bleed PR), but generally a necessary evil, and where they go does not in the least matter. … [Continue reading]
Is a link from an unrelated site a bad thing?
December 18, 2004 by Leave a Comment
All inbound links are good links. Every link from a page that is actually in the Google index will award some amount of PageRank, no matter how small, and will provide Link Reputation through the text that is used with the link. Just be sure to get … [Continue reading]
Should my inbound links use a single phrase or could I use 2 phrases?
December 16, 2004 by Leave a Comment
I have not been able to measure any difference between these two stategies. On purely theoretical grounds the single focus linking should edge out the other approach all other things being equal. But on the other hand, no page lives on a single … [Continue reading]
What is optimal page keyword weight and what is too high?
December 15, 2004 by Leave a Comment
There is no right answer to this other than to measure what is currently working in the search engines -- that's what OptiLink is for. At Google, the on-page density carries almost no importance. As long as you get the keywords in the title tag, … [Continue reading]
Does title or body of a page determine its “topic” to the SE’s?
December 13, 2004 by Leave a Comment
Probably both, with title being the more important of the two. Google appears to rely almost exclusively on the title in terms of on-page factors. … [Continue reading]
Using a graphical “home” link on every page is common practice. Do you recommend an alternative?
December 12, 2004 by Leave a Comment
There are a number of techniques I recommend to clients depending on specifics, but, while it may look good, in no case is a graphical link a good ranking tool. Because the engines do not appear to use the alt text of an image to influence Link … [Continue reading]
How does one develop PageRank for all their 40 or so internal pages, as well as their homepage?
December 10, 2004 by Leave a Comment
It is pages themselves that actually create PageRank. Links just spread it around. So to get high PR on one page, will require that you give up PR somewhere else, or you get links from other sites. There is no linking strategy that will … [Continue reading]