Mindset Reminder #10


Think in terms of laser beams instead of flashlights. Instead of lighting up all of Page 1 with a whole bunch of rankings, think about one key phrase at a time because No. 1 is so much more important than anything else.

The focus of a laser beam is what creates power, right? A laser beam actually puts out far less wattage than a flashlight, and yet it can burn through a wall. You can always outshine your competition with greater focus. All you have to do is get one No. 1 term (one search term that matters, of course) and you’re probably making more money than they are if they’re not at No. 1.

Ten top 10 rankings is a flashlight. One No. 1 ranking is a laser. Sequence what you do in your SEO so that you go after one No. 1 ranking and you beat it to death. When it’s No. 1, you then go onto the next search term, protecting what’s already at No. 1 as you go.

Always focus on beating No. 1. Don’t stop at No. 2 or No. 3. If you stop at No. 2 or 3, and say “good enough”, you’re giving up just before the finish line. Don’t stop till you’re No. 1.

So here are your ten mindset reminders all in one spot where you can refer to them if you find yourself slipping back into your old ways:

1. It’s Not About You
2. It’s Not Magic
3. Rankings Define Right
4. Rankings Don’t Matter
5. No Money In Measuring
6. Mr. Busy Wins
7. Knowing is Not Doing
8. Too Hard is Just Right
9. Twice 70% Beats Perfect
10. Laser Focus

Don’t memorize these. Instead inculcate them. Change your wiring so you don’t have to think about it, so that it becomes habit.

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