Archives for December 2004

It is pages themselves that actually create PageRank. Links just spread it around. So to get high PR on one page, will require that you give up PR somewhere else, or you get links from other sites. There is no linking strategy that will "create" PR.

That said, the linking structure you use is critical to controlling where PR gets concentrated. This is the subject of the Mastering PageRank video.

In one word, no. Every page at Google is ranked by itself, not as part of a collection of multiple pages from a single site. It may be that the spidering of a site for inclusion into the index involves heuristics that depend in part on the number of pages already found on the site, but I have not seen such an effect.

That said, the goal is to have lots of pages to use to build PageRank and Link Reputation.  You can have those pages on one site, or on several. It does not matter, so long as you build the pages.