Saturday, July 12, 2025

Leslie Rohde

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Do People Choose Features or do Features Choose People?

Classically, we think of product features providing benefits that consumers weigh and contrast relative to competing products in making a buying decision. What happens when...

Jerry West Close to Historic Sponsorship Deal

On this day in 1978, the very first unsolicited commercial email, or UCE, was sent by Digital Equipment Corporation to hundreds (that was so...
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