The terms 'static' and 'dynamic' do not correctly represent any real technological differences in how pages are delivered. The real issue is 'clean URL' or 'messy URL' -- query strings is a common example. The engines are...

Recently I was told that "there are no SEO Secrets" and to claim such a thing was deceitful. Hmmm, maybe. So I looked up the word "secret" — I already know what SEO means :-). ...

This is a common question. I got it again today from an OptiSmarts subscriber: I've found a lot of PR5 pages (and a few PR6 pages) on that don't link to the homepage. I've now changed...

If you are not subscribed to SE News, then you should be. I read every issue in the first few days of the month. This month's articles on Supplemental Results and Google Sitelinks are top notch....

Like most of what is written about SEO, when you don't know how computers work, everything is a mystery and (worse) impossible garbage sounds totally reasonable. This is not the first time in four and half years that...

I knew it was B.S. when I bought it, so I won't return it, but I've just about run a highlighter dry marking up the crap in "Visitor Optimization". As soon as I stop laughing, I'll post...

This has come up many times, but a new OptiSmarts subscriber asked... I have enjoyed your optismarts videos so far and am looking forward to future videos. Your speaking voice and style are very pleasant and...

Okay, this one comes up a lot, and it came up again today in an email from my good friend Michael Campbell so I thought I'd try to actually blog for a change. It seems that someone (who shall remain...

Ranking is a balance of several factors, the most important being title tag, (inbound) link text, and PageRank. Every page ranks based on its own measures of these factors sorted against all other pages in the index....

Rarely do we want to rank for only one search phrase. Generally there are many different words and phrases that humans might use to get to your pages, different phrases that I refer to here very roughly as...